Influence Marketing: What is an Influencer?

I mention the term “Influencer,” quite a bit on this website. Some of you might be wondering what an influencer even is?

The simple answer is the French term for “influencer.” However, the term has gained all new meaning in marketing. An “influencer” is a specific individual a company uses to market their product or service rather than targets a single market.

Influencers used to only be celebrities. Popular singers have their faces on magazines. Athletes pose for cereal boxes. You even see actors in weird perfume ads. (Honestly, those ads make no sense to me.)

With social media and YouTube being more diverse than ever, marketers have shifted their attention to these homemade celebrities to promote for them.

Imagine “The Joneses,” but with modern technology. You see an Instagrammer living the high life and wonder, “What do they have that I don’t?” They start promoting products and you think, “Oh, that’s why!”

Influencers can affect any market. Make-up companies send to samples to creators or popular make-up tutorials. Airlines send Instagrammers on elaborate vacations. Twitter gets people elected with the right following.

Our society’s attracted to living a certain way.  We’re pulled towards a certain aesthetic of life. Look back at popular trends: the rocker grunge of the 80s, the hippie movement of the 70s, the housewives of the 50s. Each of these trends inspires a specific aesthetic or image. An influencer brings that image to life. They make it real, tangible.

How do I become an influencer?

Becoming an influencer means a lot of hustle, developing contacts, learning social media, and, most of all, creating content. Here are just a few tips to achieving that “influencer” status.

-You need to find a niche, a market that needs YOUR brand to make it better.

-Use social media. This is more important than ever before. More people are using Facebook to look up business rating. Many customers use Twitter to ask questions or complain. If you don’t have a social media account already, get one TODAY!

-Create a “face.” As a writer, I love blogs. I love articles. I hate to admit it, but most people would rather watch a 3-minute video than read a whole article.  What is good about videos, though, is that fact that it gives your brand a face and a voice. It humanizes your product.

-Content, content, content. Content makes a huge difference in search engines. A website without content will rank lower on a Google search than one with content. Make videos. Write blogs posts. Work social media. Do everything listed above until someone sees you as a person who can influence a target demographic.

Don’t have time to do all of that. Luckily, I may know a person who can help you with that. Many companies hire outside content creators, like Write Mind Media, to develop a voice and an image that customers can trust. Don’t be shy. We’re here to help. 

Want to learn more about influencers?

Here are a few of our favorites!

Kalyn Nicholson: Lifestyle video blogger with over 1 million followers on YouTube.

Miranda Sings: Also known as Colleen Ballinger, her alter-ego’s YouTube channel has 7 million followers. Since her popularity on YouTube, she has produced a comedy tour, a Netflix series, and her own book.

Lilly Singh: Comedy Youtuber with 11 million followers. Recently published “How to be a Bawse.”

Todrick Hall: After failing on reality singing shows, this influencer thrived on YouTube with fun music videos. This led him to produce his own MTV show, a lead part on Broadway, and guest appearances on shows like “Ru Paul’s Drag Race.” Plus, a shout-out from Beyoncé!

Eh Bee Family: This family of four is a perfect example of influencer marketing. Their hilarious vines lead to major vacations and even a visit to the set of “Wonder Woman.”

 

 

Discover “Write Mind”

At Write Mind Media LLC, we are a firm believer that anyone can become a modern day “influencer” with hard work, the right tools, and the “write” mentality. You can put in the work and we can supply one of those all-important tools with content and video, but the question is if your mind is in the right place to succeed.

That is what the Write Mind Media Blog is all about. We provide daily inspiration, weekly challenges, and informative articles on how to be a “modern influencer” so you can start inspiring yourself, your company, and your audience.

We call it “In-spiration” since we hope that these posts will help you be able to inspire yourself every day so you can succeed.

Here’s the plan:

Every Week Day we will have an inspirational quote to help inspire your day and how you can further explore what it can inspire in others. We encourage everyone to comment on these posts about how the quote of the day inspires them. These quotes will also be on our Instagram and Facebook.

Follow Us on social media for more inspirational quotes from classic influencers.
Beverly Sills was an opera soprano and classic influencer that used her powerful (and well trained) voice to help promote music and the arts.

Mondays, we will post an inspirational story of someone successful who overcame adversity to not only succeed but to also inspire generations and industries. A great way to kick start your week.

Tuesdays there will be articles on what we call “inspiration as influence” and how you can inspire your audience with your brand. We will also give examples on “modern influencers” to learn how to apply their successful techniques to your brand.

Thursdays are dedicated to brands and trends. We want to help you build your online presence to attract new audiences and jump on modern trends that are catching eyes.

Fridays mean it’s time for a challenge. We will be posting challenges for our followers with different “In-spiration” challenges. These could be anything from making their own quotes to talking with a stranger.

We hope that these posts will help challenge you to be stronger, happier, and more aware of the world as an entrepreneur and as a human being.

New Beginnings: Welcome to Write Mind Media

Welcome to Write Mind Media. We specialize in developing content that will not only call your customers to action but to also inspire them to use your product or service to advance their lives.

Our blog and social media take this idea a step further. We want to inspire YOU, the entrepreneur. This blog has been developed to help inspire you in the morning to keep building and creating. It’s open to clients and the public alike.

We will do this through motivational quotes, inspiring stories, informational posts, funny videos, or challenges to help you think about your next step and develop a “write way” of thinking.

Considering this is a new beginning for our site, we are currently developing a lot of content and ideas.  We will update you on this blog when interesting new opportunities are on the horizon.

Once again, welcome to Write Mind Media. We can’t wait to start inspiring you.