Inspired Brands: The Success and Diversity of “Hamilton”

Our country was created by the persecuted. Those who came from Europe were persecuted for their beliefs. Native Americans were driven off their land because they were believed to be inferior. Slaves were tortured and traded because of the color of their skin. Our country has fought for every right and liberty it has. Sometimes, it even if it means fighting each other from Civil War to Civil Rights.

This is an important fact to keep in mind as a business owner, a marketer, and as an American. Your audience crosses sea to shining sea. And yet, many focus on one group or another.

A perfect example of a successful brand embracing this country’s beautiful differences is the award-winning musical “Hamilton.”

Embracing Diversity From Sea to Shining Sea

Unless you live under a rock, you know about of this little Broadway musical. The show, by the brilliant Lin Manuel Miranda, concentrates on an intriguing idea: a hip hop musical about the founding fathers. The musical had a multicultural cast with Miranda, a son of Puerto Rican immigrants, as the lead. Actors like Daveed Diggs and Leslie Odom Jr. originate other iconic roles.

After the show’s opening, many asked why Miranda chose to have such a diverse cast portray such iconic characters. In one interview, he said, “In ‘Hamilton,’ we’re telling the stories of old, dead white men, but we’re using actors of color, and that makes the story more immediate and more accessible to a contemporary audience.”

And that’s what happened. Being able to get a ticket to “Hamilton” was difficult. In fact, it was equivalent to Charlie getting a golden ticket to Wonka’s chocolate factory. Every day, millions flock to the theater to see the show. Fans buy soundtracks, mixtapes, and anything else to connect to the cultural phenomenon.

Why Hamilton?

Because it became a story everyone could relate to. The little boy in the projects became Alexander Hamilton writing his way to the top. Immigrants are like Lafayette and Hamilton upholding ideals of a country they weren’t born in. Women could see themselves in Eliza or Angelica.

Indeed, it’s a musical for everyone. America is for everyone.

Our nation is a quilt of faces, ethnicities, religions, languages, sexualities, and ideas. Remember, don’t focus on one because it will make you the most money. Embrace everyone and inspire them with your brand.

Keep in mind Lin Manuel Miranda’s inspiring words. “And Love is Love is Love is Love is Love is Love is Love is Love is Love.”

What do you think of Miranda’s words? Of diversity in marketing and business? Let us know in the comments below or on Facebook or Twitter.

IN-Spiration: Create An Inspired Brand

Today’s post goes out to the visionary behind the revolutionary car company, Tesla: Elon Musk

“I think life on Earth must be about more than just solving problems… It’s got to be something inspiring, even if it is vicarious.” – Elon Musk

What inspired you to take the leap and start your business? Was it something that you are passionate about? Or did you identify a niche market that needed to be represented? Perhaps you created something that could solve problems.

Whatever the reason, it’s not enough that it solved a problem or filled a hole. If you want to make an impression on your audience, you must inspire. You can inspire through design and through your ingenuity.

Look at Elon Musk’s Tesla. Not only did it satisfy a niche group of environmentally conscious millennials and upper crust environment supporters, but it did it with sophisticated style both inside and out. Now, look at other famous brands. Windows inspired generations with its ability to give everyone knowledge at their fingertips, changing the world forever. Wonder Woman inspired girls to be superheroes.

Even the United States of America when it was first conceived marketed itself on the ideal image of a country where every person can have the freedom to make their own destiny without being hampered by societal tyranny. Why do you think so many people still immigrate to the United States to pursue the American Dream? It’s because that is how we advertised ourselves

So, turn your company into the new Tesla or American Dream. Create something that will not only make life easier but create an inspired life for your audience.

 

Now, what do you think? How can your brand inspire the world? Let us know in our comments below or message us on Facebook TODAY!

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What is “In-spiration?” In addition to creating custom content for entrepreneurs, Write Mind Media LLC is dedicated to helping business professionals create inspiring brands.  We help them to become better business professionals and human beings through inspirational quotes, an in-depth look at how these ideas can help you in business, and developing weekly challenges to push our readers to do better.