Influence Through Creativity

Artists are more powerful than anyone could imagine. While many believe that schools should focus on technology and science, the arts have been increasingly overlooked. It’s unfortunate, especially considering how much influence art has on the way our culture thinks.

After all, the pen has always been mightier than the sword for a reason.

Courtesy of Kaboompics

Why Are People Afraid of Artists?

Humanity has seen millions of weapons from the spear to the machine gun. When we started using atomic bombs, humanity thought they perfected weaponry. However, what most people don’t realize is that weapons were perfected a long time before. They are pens, paint, and paper.

Tyrants have always been afraid of artists. It doesn’t matter where they publish their art, in a gallery or a newspaper. The influence their creations have to speak for themselves. Michelangelo’s art and sciences have made him a master of Renaissance thinking. Elie Wiesel wrote his account of the Holocaust and making every reader a witness to Hitler’s atrocities. Political cartoons and satire news reflect the incompetence of politicians throughout history.

Tyrants know this. It’s why propaganda has become a powerful tool for every dictator in history. It’s also why they push out any other voices that want to create something different.

Courtesy of Kaboompics

The Power of the Modern Artist

Artists and the businesses that employ them serve as powerful influencers over the way we think about the world around us. They influence our opinions, make us think in a different perspective.

This has never been truer than today. There are a plethora of ways for an artist to spread their messages: Instagram, Twitter, Facebook, YouTube, online stores, Netflix. You name it, artists have probably found a way to use it.

How YOU Can Have the Power

While it has never been easier for artists to promote their personal work, it is also easier to find talented artists to hire and create personalized art for your business. It could be a commercial, a poster, or a blog post. This power of creativity has the ability of not only growing your brand but also help change your customer’s image of the world.

 

 

 

Influence Marketing: What is an Influencer?

I mention the term “Influencer,” quite a bit on this website. Some of you might be wondering what an influencer even is?

The simple answer is the French term for “influencer.” However, the term has gained all new meaning in marketing. An “influencer” is a specific individual a company uses to market their product or service rather than targets a single market.

Influencers used to only be celebrities. Popular singers have their faces on magazines. Athletes pose for cereal boxes. You even see actors in weird perfume ads. (Honestly, those ads make no sense to me.)

With social media and YouTube being more diverse than ever, marketers have shifted their attention to these homemade celebrities to promote for them.

Imagine “The Joneses,” but with modern technology. You see an Instagrammer living the high life and wonder, “What do they have that I don’t?” They start promoting products and you think, “Oh, that’s why!”

Influencers can affect any market. Make-up companies send to samples to creators or popular make-up tutorials. Airlines send Instagrammers on elaborate vacations. Twitter gets people elected with the right following.

Our society’s attracted to living a certain way.  We’re pulled towards a certain aesthetic of life. Look back at popular trends: the rocker grunge of the 80s, the hippie movement of the 70s, the housewives of the 50s. Each of these trends inspires a specific aesthetic or image. An influencer brings that image to life. They make it real, tangible.

How do I become an influencer?

Becoming an influencer means a lot of hustle, developing contacts, learning social media, and, most of all, creating content. Here are just a few tips to achieving that “influencer” status.

-You need to find a niche, a market that needs YOUR brand to make it better.

-Use social media. This is more important than ever before. More people are using Facebook to look up business rating. Many customers use Twitter to ask questions or complain. If you don’t have a social media account already, get one TODAY!

-Create a “face.” As a writer, I love blogs. I love articles. I hate to admit it, but most people would rather watch a 3-minute video than read a whole article.  What is good about videos, though, is that fact that it gives your brand a face and a voice. It humanizes your product.

-Content, content, content. Content makes a huge difference in search engines. A website without content will rank lower on a Google search than one with content. Make videos. Write blogs posts. Work social media. Do everything listed above until someone sees you as a person who can influence a target demographic.

Don’t have time to do all of that. Luckily, I may know a person who can help you with that. Many companies hire outside content creators, like Write Mind Media, to develop a voice and an image that customers can trust. Don’t be shy. We’re here to help. 

Want to learn more about influencers?

Here are a few of our favorites!

Kalyn Nicholson: Lifestyle video blogger with over 1 million followers on YouTube.

Miranda Sings: Also known as Colleen Ballinger, her alter-ego’s YouTube channel has 7 million followers. Since her popularity on YouTube, she has produced a comedy tour, a Netflix series, and her own book.

Lilly Singh: Comedy Youtuber with 11 million followers. Recently published “How to be a Bawse.”

Todrick Hall: After failing on reality singing shows, this influencer thrived on YouTube with fun music videos. This led him to produce his own MTV show, a lead part on Broadway, and guest appearances on shows like “Ru Paul’s Drag Race.” Plus, a shout-out from Beyoncé!

Eh Bee Family: This family of four is a perfect example of influencer marketing. Their hilarious vines lead to major vacations and even a visit to the set of “Wonder Woman.”