Our country was created by the persecuted. Those who came from Europe were persecuted for their beliefs. Native Americans were driven off their land because they were believed to be inferior. Slaves were tortured and traded because of the color of their skin. Our country has fought for every right and liberty it has. Sometimes, it even if it means fighting each other from Civil War to Civil Rights.
This is an important fact to keep in mind as a business owner, a marketer, and as an American. Your audience crosses sea to shining sea. And yet, many focus on one group or another.
A perfect example of a successful brand embracing this country’s beautiful differences is the award-winning musical “Hamilton.”
Embracing Diversity From Sea to Shining Sea
Unless you live under a rock, you know about of this little Broadway musical. The show, by the brilliant Lin Manuel Miranda, concentrates on an intriguing idea: a hip hop musical about the founding fathers. The musical had a multicultural cast with Miranda, a son of Puerto Rican immigrants, as the lead. Actors like Daveed Diggs and Leslie Odom Jr. originate other iconic roles.
After the show’s opening, many asked why Miranda chose to have such a diverse cast portray such iconic characters. In one interview, he said, “In ‘Hamilton,’ we’re telling the stories of old, dead white men, but we’re using actors of color, and that makes the story more immediate and more accessible to a contemporary audience.”
And that’s what happened. Being able to get a ticket to “Hamilton” was difficult. In fact, it was equivalent to Charlie getting a golden ticket to Wonka’s chocolate factory. Every day, millions flock to the theater to see the show. Fans buy soundtracks, mixtapes, and anything else to connect to the cultural phenomenon.
Because it became a story everyone could relate to. The little boy in the projects became Alexander Hamilton writing his way to the top. Immigrants are like Lafayette and Hamilton upholding ideals of a country they weren’t born in. Women could see themselves in Eliza or Angelica.
Indeed, it’s a musical for everyone. America is for everyone.
Our nation is a quilt of faces, ethnicities, religions, languages, sexualities, and ideas. Remember, don’t focus on one because it will make you the most money. Embrace everyone and inspire them with your brand.
Keep in mind Lin Manuel Miranda’s inspiring words. “And Love is Love is Love is Love is Love is Love is Love is Love is Love.”