The climate debate spans every corner of the globe and business. Entertainment, politics, and science have all talked circles around the subject. However, no matter which side of the debate you are on, it is obvious that environmentally conscious, “sustainable” marketing is a trend that makes a statement.
Look at some of the most revolutionary brands today. Tesla has made a name in clean energy with their stylish electric cars. Forever 21 gives coupons to customers who bring in old clothes the company can recycle into new clothes. Even Vistaprint, the online business card designer, offers recycled paper as an option.
Need some ideas about how you can create a “sustainable” marketing campaign.
Here are four ways that you can start incorporating environmental inspiration into your marketing.
- Start Seeing Green:Environmental consciousness can be as easy as adding greenery to your office space or to into your product videos. This not only adds a fresh feeling to your aesthetic, but plants also help purify the air around you. Plus, it shows your audience that you can grow something amazing. (Yes, that was a pun.)
- Reduce, Reuse, Recycle: You remember that phrase from school when your science teacher taught recycling? Finding creative ways to not only reduce your carbon footprint or the waste that your company creates. If you’re a fashion designer, go “Project Runway” with an unconventional material. Technology company? Develop something that runs on alternative energy! If you are just a small financial firm, then maybe you can switch to recycled paper. A little can go a long way.
- Give Back to Your Planet: Volunteer opportunities are a great way to connect to your community, make the connections to expand your business, and do good for your planet. Help clean your local park. Start a community garden. Sponsor a street to keep free of litter.
- Better Together: There are many small, startup companies and nonprofits that have a drive to creating a better planet. If your company is not one of them, then work with them! Partnering with these types of businesses can help them flourish, but also create inspiring opportunities for your company to do something fantastic.
These are a few ways that you can start doing good in your community and creating a sustainable climate. Trust me when I say your planet and your audience will be thankful that you took a stand.