In-Spire Yourself: Dare to Do What is Hard, Not What is Easy

Today’s IN-Spiration comes from one of the most beloved presidents of US history when he dared our country to think bigger. It also happens to be one of my favorite quotes from an American president.

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard…”

John F. Kennedy

This quote helped jumpstart American exploration of space and, eventually, inspired men to walk on the face of the moon.  This was a feat that now human had ever fathomed before and instigated a new generation of dreamers.

However, that is not why this is my favorite quotes.

The reason I love this quote is because simply reading it dares you to do better, be better. Every successful brand or entrepreneur in history faced adversity. They struggled to convince others that their ideas were worth something…, but they continued to persist.

No worth-wild idea is easy. If It was then everyone would have a successful brand. The point of doing something hard is to give that idea worth.

Let me say that again…the struggle is what gives your idea worth. It can face the trenches and come out alive. It can push through boundaries no one has ever broken.

Today, so many people expect life to be easy. Maybe it’s because our parents make us think that we’re special by giving us participation trophies. Perhaps it’s the instant gratification we experience with social media and online shopping. We have expected things to be easy.

We’re are challenging you to struggle. Go on a road trip without a map or a plan. Start a new marketing campaign with only the faintest of ideas. Jump out of the plane without the parachute.

Okay, don’t literally do that last one, but you get the idea.

Choose to go to the moon and do the other things. They WILL be hard, but who said making history was ever easy?

Now, what do you think? What does this quote inspire in you and how can you apply it to your business endeavors?


What is “In-spiration?” In addition to creating custom content for entrepreneurs, Write Mind Media LLC is dedicated to helping business professionals create inspiring brands.  We help them to become better business professionals and human beings through inspirational quotes, an in-depth look at how these ideas can help you in business, and developing weekly challenges to push our readers to do better.

Leave a Reply

Your email address will not be published. Required fields are marked *