IN-Spiration: Create An Inspired Brand

Today’s post goes out to the visionary behind the revolutionary car company, Tesla: Elon Musk

“I think life on Earth must be about more than just solving problems… It’s got to be something inspiring, even if it is vicarious.” – Elon Musk

What inspired you to take the leap and start your business? Was it something that you are passionate about? Or did you identify a niche market that needed to be represented? Perhaps you created something that could solve problems.

Whatever the reason, it’s not enough that it solved a problem or filled a hole. If you want to make an impression on your audience, you must inspire. You can inspire through design and through your ingenuity.

Look at Elon Musk’s Tesla. Not only did it satisfy a niche group of environmentally conscious millennials and upper crust environment supporters, but it did it with sophisticated style both inside and out. Now, look at other famous brands. Windows inspired generations with its ability to give everyone knowledge at their fingertips, changing the world forever. Wonder Woman inspired girls to be superheroes.

Even the United States of America when it was first conceived marketed itself on the ideal image of a country where every person can have the freedom to make their own destiny without being hampered by societal tyranny. Why do you think so many people still immigrate to the United States to pursue the American Dream? It’s because that is how we advertised ourselves

So, turn your company into the new Tesla or American Dream. Create something that will not only make life easier but create an inspired life for your audience.

 

Now, what do you think? How can your brand inspire the world? Let us know in our comments below or message us on Facebook TODAY!

—-

What is “In-spiration?” In addition to creating custom content for entrepreneurs, Write Mind Media LLC is dedicated to helping business professionals create inspiring brands.  We help them to become better business professionals and human beings through inspirational quotes, an in-depth look at how these ideas can help you in business, and developing weekly challenges to push our readers to do better.

Inspired Trends: Elevate Your Business With “Sustainable” Marketing

The climate debate spans every corner of the globe and business. Entertainment, politics, and science have all talked circles around the subject. However, no matter which side of the debate you are on, it is obvious that environmentally conscious, “sustainable” marketing is a trend that makes a statement.

Look at some of the most revolutionary brands today. Tesla has made a name in clean energy with their stylish electric cars. Forever 21 gives coupons to customers who bring in old clothes the company can recycle into new clothes. Even Vistaprint, the online business card designer, offers recycled paper as an option.

Need some ideas about how you can create a “sustainable” marketing campaign.

Photo by Karolina Grabowska / Kaboompics

Here are four ways that you can start incorporating environmental inspiration into your marketing.

  1. Start Seeing Green:Environmental consciousness can be as easy as adding greenery to your office space or to into your product videos. This not only adds a fresh feeling to your aesthetic, but plants also help purify the air around you. Plus, it shows your audience that you can grow something amazing. (Yes, that was a pun.)
  2. Reduce, Reuse, Recycle: You remember that phrase from school when your science teacher taught recycling? Finding creative ways to not only reduce your carbon footprint or the waste that your company creates. If you’re a fashion designer, go “Project Runway” with an unconventional material. Technology company? Develop something that runs on alternative energy! If you are just a small financial firm, then maybe you can switch to recycled paper. A little can go a long way.
  3. Give Back to Your Planet: Volunteer opportunities are a great way to connect to your community, make the connections to expand your business, and do good for your planet. Help clean your local park. Start a community garden. Sponsor a street to keep free of litter.
  4. Better Together: There are many small, startup companies and nonprofits that have a drive to creating a better planet. If your company is not one of them, then work with them! Partnering with these types of businesses can help them flourish, but also create inspiring opportunities for your company to do something fantastic.

These are a few ways that you can start doing good in your community and creating a sustainable climate. Trust me when I say your planet and your audience will be thankful that you took a stand.

IN-Spiration: Remembering the Legacy of Elie Wiesel

My last class with Elie Wiesel.

If you follow us on Facebook or Instagram, then you might have seen our post about Dr. Elie Wiesel on Sunday, which is also our In-spiration quote of the day today.

   “Think Higher, Feel Deeper”

The reason this is one of my favorite quotes of all time is that it encourages humanity to learn and that, in learning, we may become better human beings.

This is a concept that I hold near and dear to my heart. I have always believed that in education, learning about different cultures and ideas, we might become closer to each other as human beings.  We may understand each other and not see one another as different creatures but as the species.

Elie Wiesel dedicated his life to education both as a teacher and a student. He never felt like he had learned enough, understood enough about humanity and the world we call home. Up until his death last year, he was constantly trying to expand his mind.

This is a lesson that I hold close to my heart especially after taking his course at Eckerd College twice. Hearing his words and soaking in his presence was inspiring.

Which brings me to the second quote.

Yes, I said SECOND! You get two today!

               “We are all witnesses.”

We are each a witness to each other’s stories. Everyone wants to feel as if their story will not only be heard but that it will also be remembered. It is Memory that ensures our influence on the future and is proof that our life was impactful.

Elie Wiesel made it his life’s mission to serve as a witness for the people who suffered and lost their lives in the Holocaust through his book “Night.” We are each a witness to the suffering around the world.

 

That is why learning how to tell your story, your business’s story, and acknowledging the story of your audience is imperative. If we intend to leave a mark, we must first recognize the mark that every person has on our Earth.

Now, what do you think? What does this quote inspire in you and how can you apply it to your business endeavors?

—-

What is “In-spiration?” In addition to creating custom content for entrepreneurs, Write Mind Media LLC is dedicated to helping business professionals create inspiring brands.  We help them to become better business professionals and human beings through inspirational quotes, an in-depth look at how these ideas can help you in business, and developing weekly challenges to push our readers to do better.

IN-spiration Challenge: Dare to Step Out of Your Comfort Zone

We did it! The first week of Write Mind Media’s blog is all wrapped up.

Was it stressful? Yes.

Were there moments where I wondered what I was doing? Of course.

Were there technical difficulties? YEP!

However, here we are. We made it, but the end of the week can mean only one thing…. Our first In-Spiration Challenge!

All this week, our in-spiration posts have possessed a similar theme.

We want you to dare.

Each quote dared you to…

-Fail and struggle.

-Shake the world.

-Help others.

-Do the hard things.

This weekend, we want you to take this inspiration a step further. We want you to take a step out of your comfort zone and DARE. The most successful people in history are the ones who dared to be uncomfortable and struggle because they knew that their vision would be worth it in the end.

Talk to someone you don’t know. Start some crazy new business venture. It could even be as simple as taking a left instead of a right on your way to work. Just have fun with it.

Then, when the weekend is over, TELL US ABOUT IT! Go to our Facebook page, our Instagram, or comment down below and tell us how you dared this weekend. And don’t forget to keep an eye on our blog next week for more in-spiration and our next in-spiration challenge.

Our In-spiration Challenges are meant to push the limits of our followers so they can inspire themselves as entrepreneurs and human beings.

What is “In-spiration?” In addition to creating custom content for entrepreneurs, Write Mind Media LLC is dedicated to helping business professionals create inspiring brands.  We help them to become better business professionals and human beings through inspirational quotes, an in-depth look at how these ideas can help you in business, and developing weekly challenges to push our readers to do better.

 

 

In-Spire Yourself: Dare to Do What is Hard, Not What is Easy

Today’s IN-Spiration comes from one of the most beloved presidents of US history when he dared our country to think bigger. It also happens to be one of my favorite quotes from an American president.

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard…”

John F. Kennedy

This quote helped jumpstart American exploration of space and, eventually, inspired men to walk on the face of the moon.  This was a feat that now human had ever fathomed before and instigated a new generation of dreamers.

However, that is not why this is my favorite quotes.

The reason I love this quote is because simply reading it dares you to do better, be better. Every successful brand or entrepreneur in history faced adversity. They struggled to convince others that their ideas were worth something…, but they continued to persist.

No worth-wild idea is easy. If It was then everyone would have a successful brand. The point of doing something hard is to give that idea worth.

Let me say that again…the struggle is what gives your idea worth. It can face the trenches and come out alive. It can push through boundaries no one has ever broken.

Today, so many people expect life to be easy. Maybe it’s because our parents make us think that we’re special by giving us participation trophies. Perhaps it’s the instant gratification we experience with social media and online shopping. We have expected things to be easy.

We’re are challenging you to struggle. Go on a road trip without a map or a plan. Start a new marketing campaign with only the faintest of ideas. Jump out of the plane without the parachute.

Okay, don’t literally do that last one, but you get the idea.

Choose to go to the moon and do the other things. They WILL be hard, but who said making history was ever easy?

Now, what do you think? What does this quote inspire in you and how can you apply it to your business endeavors?

—-

What is “In-spiration?” In addition to creating custom content for entrepreneurs, Write Mind Media LLC is dedicated to helping business professionals create inspiring brands.  We help them to become better business professionals and human beings through inspirational quotes, an in-depth look at how these ideas can help you in business, and developing weekly challenges to push our readers to do better.

Inspired Trends: Minimalism Mean Less is More

It’s Thursday which means today we are focusing on trends in marketing, design, and brands. Today we’re going to focus on…minimalism.

You might have noticed that our website possesses a rather simple, sparse design similar to brands like Apple.  That is because we are following the minimalist design trend that is sweeping the world.

You can spy minimalist influences everywhere from logos to Ikea furniture to the growing tiny house movement. Everyone, particularly millennials, is drawn to this design because of its elegant simplicity and clean imagery.

Photo by Karolina Grabowska / Kaboompics

What is Minimalist Design?

A minimalist design can be identified by its straight, clean lines, single-shade color balance, and a play with space. In incorporates a lot of whites and blacks with hints of colors such as rich greens, bold reds, and glimmering golds. It lends itself to natural elements that pop and make the design come alive.

These designs are easy to navigate and don’t require a lot of flash to be eye catching. It’s simplicity also allows designers the opportunity to find new ways to be creative with interesting texts or accent pieces.

Minimalist Design and Minimalist Lifestyle

Minimalist design finds inspiration in the minimalist lifestyle. The lifestyle believes that one can live a more fulfilling life by having fewer possessions. Instead of spending money on materialistic things, you have more money to spend on experiences such as travel or hanging out with your loved ones.

Perhaps that is what is so attractive about minimalist design. The empty spaces hint at the idea that there is something more behind the product. For example, your product on a crisp, white background not only has it front and center, but the simplicity of the image suggests that there doesn’t need to be anything. Your product is THAT good. It speaks for itself.

So, next time you are designing your marketing campaign or developing your logo, keep this trend in the back of your mind. With its timeless elegance, minimalism does not appear to be going anywhere anytime soon.

In-spire Yourself: Raise the Future of Your Industry

While you’re aiming higher, don’t forget to look down. You never know who needs your help. 

Audrey Hepburn was an icon of film, fashion, and human rights. For today’s “In-spiration,” we focus on a quote that I believe perfectly encompasses her legacy.

“As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others.”

Contacts have been cultivated. Funds have been raised. Experience has been…you get the idea. You are already successful.

Now, it’s time to spread the love.

Imagine where you would be without someone showing you the way or answered your cry for help.

You are only as good as the people you help up along the way. Become a mentor. Hire the passionate intern for a paid project. Write a blog. It’s never been easier to share your skills and wisdom.

So many people are starting out on their own with small businesses. They need people like you to help them along the way. Then, when they are as successful as you are today, they will be thanking you for everything they’ve achieved. This is means you’ve done something to secure the future of your industry and made the world a little better.

What are you waiting for? Reach new heights, but don’t forget to lend a hand to help someone else climb higher. Find someone who needs your help TODAY.

Don’t know anyone, but want to start sharing your knowledge? Start a blog or use social media to start lending a hand today.

Now, what do you think? What does this quote inspire in you and how can you apply it to your business endeavors? Do you have anyone who  needs your help to climb higher?

—-

What is “In-spiration?” In addition to creating custom content for entrepreneurs, Write Mind Media LLC is dedicated to helping business professionals create inspiring brands.  We help them to become better business professionals and human beings through inspirational quotes, an in-depth look at how these ideas can help you in business, and developing weekly challenges to push our readers to do better. 

In-spire Yourself: Dare to Shake the World

Do you have what it takes to shake the world? We think so.

We’re channeling Mahatma Gandhi for today’s “In-spiration.”

“In a gentle way, you can shake the world.” – Mahatma Gandhi

It is astounding how everything we do can have an astronomical effect. Whether it only affects our lives or the whole world, it doesn’t matter. It has an effect that will ripple through the world before you know it. 

Perhaps you have been struggling with an idea. You don’t think it’s worth the time, the effort, or the money. How do you know? Think you can’t influence the world. Why don’t you find out? 

You can shake the world. Your idea can change something. Maybe it’ll change the way someone peels a potato or how a whole country is run. 

The point of this post is to make you wonder about the effect your business can have in someone’s life. If you still don’t think that it can have an effect, then ask yourself why. Why doesn’t it matter? Because your mom says you should have a steady job? A classmate said you wouldn’t succeed in anything?

Just by taking the step towards your dream business and sharing it with your audience, you are shaking the world.  The world might just seem small at first.

One of my favorite phrases is “A pebble can start an avalanche.” It means that a little idea can knock into another little idea. Eventually, it can hit a slightly larger rock and a larger one after that. Soon enough, you have people flocking to use your service or buy your product. 

So, what are you waiting for? Start shaking the world.

Now, what do you think? What does this quote inspire in you and how can you apply it to your business endeavors? 

—-

What is “In-spiration?” In addition to creating custom content for entrepreneurs, Write Mind Media LLC is dedicated to helping business professionals create inspiring brands.  We help them to become better business professionals and human beings through inspirational quotes, an in-depth look at how these ideas can help you in business, and developing weekly challenges to push our readers to do better. 

Influence Marketing: What is an Influencer?

I mention the term “Influencer,” quite a bit on this website. Some of you might be wondering what an influencer even is?

The simple answer is the French term for “influencer.” However, the term has gained all new meaning in marketing. An “influencer” is a specific individual a company uses to market their product or service rather than targets a single market.

Influencers used to only be celebrities. Popular singers have their faces on magazines. Athletes pose for cereal boxes. You even see actors in weird perfume ads. (Honestly, those ads make no sense to me.)

With social media and YouTube being more diverse than ever, marketers have shifted their attention to these homemade celebrities to promote for them.

Imagine “The Joneses,” but with modern technology. You see an Instagrammer living the high life and wonder, “What do they have that I don’t?” They start promoting products and you think, “Oh, that’s why!”

Influencers can affect any market. Make-up companies send to samples to creators or popular make-up tutorials. Airlines send Instagrammers on elaborate vacations. Twitter gets people elected with the right following.

Our society’s attracted to living a certain way.  We’re pulled towards a certain aesthetic of life. Look back at popular trends: the rocker grunge of the 80s, the hippie movement of the 70s, the housewives of the 50s. Each of these trends inspires a specific aesthetic or image. An influencer brings that image to life. They make it real, tangible.

How do I become an influencer?

Becoming an influencer means a lot of hustle, developing contacts, learning social media, and, most of all, creating content. Here are just a few tips to achieving that “influencer” status.

-You need to find a niche, a market that needs YOUR brand to make it better.

-Use social media. This is more important than ever before. More people are using Facebook to look up business rating. Many customers use Twitter to ask questions or complain. If you don’t have a social media account already, get one TODAY!

-Create a “face.” As a writer, I love blogs. I love articles. I hate to admit it, but most people would rather watch a 3-minute video than read a whole article.  What is good about videos, though, is that fact that it gives your brand a face and a voice. It humanizes your product.

-Content, content, content. Content makes a huge difference in search engines. A website without content will rank lower on a Google search than one with content. Make videos. Write blogs posts. Work social media. Do everything listed above until someone sees you as a person who can influence a target demographic.

Don’t have time to do all of that. Luckily, I may know a person who can help you with that. Many companies hire outside content creators, like Write Mind Media, to develop a voice and an image that customers can trust. Don’t be shy. We’re here to help. 

Want to learn more about influencers?

Here are a few of our favorites!

Kalyn Nicholson: Lifestyle video blogger with over 1 million followers on YouTube.

Miranda Sings: Also known as Colleen Ballinger, her alter-ego’s YouTube channel has 7 million followers. Since her popularity on YouTube, she has produced a comedy tour, a Netflix series, and her own book.

Lilly Singh: Comedy Youtuber with 11 million followers. Recently published “How to be a Bawse.”

Todrick Hall: After failing on reality singing shows, this influencer thrived on YouTube with fun music videos. This led him to produce his own MTV show, a lead part on Broadway, and guest appearances on shows like “Ru Paul’s Drag Race.” Plus, a shout-out from Beyoncé!

Eh Bee Family: This family of four is a perfect example of influencer marketing. Their hilarious vines lead to major vacations and even a visit to the set of “Wonder Woman.”

 

 

IN-Spire Yourself: Dare to Fail

Do you dare to failure?

Photo of JK Rowling courtesy of her Twitter
Is your fear of failure holding you back?

Today’s “IN-Spiration” follows our Motivational Monday spotlight from JK Rowling, who learned from her own failure.

“It is impossible to live without failing at something unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.”-JK Rowling

Failure drives humanity to do many things they might not be proud of. It also holds people back from taking a leap of faith toward things they want.

Funny thing is that our cultural fear of failure is one of the reasons I love watching young children. They are not afraid to fail. As they try to walk and talk for the first time, they are willing to fall and say embarrassing things. It’s that innate knowledge that failure is all a part of their learning.

As we grow older and enter school, failure becomes unacceptable. You have to succeed to go to college, get a job or a mortgage and have a  great life. We’re afraid of failure.

Success, though, is built upon failure. Major brands around the world have come from people who failed countless times but dared to get back up again.

Now, I’m learning to face failure. I’ve started this business and blog has been a leap into an abyss. It’s scary, but having the knowledge that I will be better for jumping is what keeps me from being afraid of failure.

Now, what do you think? What does this quote inspire in you and how can you apply it to your business endeavors? 

 

What is “In-spiration?” In addition to creating custom content for entrepreneurs, Write Mind Media LLC is dedicated to helping business professionals create inspiring brands.  We help them to become better business professionals and human beings through inspirational quotes, an in-depth look at how these ideas can help you in business, and developing weekly challenges to push our readers to do better.